Manchester United’s huge social media following means that, in lucrative data terms, there is only one winner against City
A couple of weeks ago, at 8am New York time, Manchester United plc held its quarterly earnings call, in which senior board members talked through some of the club’s recent successes. For instance, the last week of January saw the club’s second-highest social media engagement ever, with more than 300,000 mentions of the new signing Bruno Fernandes on Twitter, and 38 million interactions in total. Odion Ighalo was the top trending topic worldwide, beating both Brexit and Donald Trump’s impeachment trial. Meanwhile the Chinese New Year product line had performed well, and the megastore was experiencing what the managing director, Richard Arnold, described as “strong increases in average basket size”.
The following night, at the Bernabéu, Manchester City beat Real Madrid 2-1 in the Champions League, a competition in which United are not playing this season.
Written by Jonathan Liew
This news first appeared on https://www.theguardian.com/football/2020/mar/07/manchester-derby-united-city-business under the title “United and City ensure Manchester derby is not just about the football | Jonathan Liew”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.
