Tutoring business-in-a-box service Clark has been acquired by edtech startup Noodle

Clark, the tutor management business-in-a-box service, has been acquired by the New York-based education startup Noodle for an undisclosed amount, TechCrunch has learned.

Founded by John Katzman, the serial entrepreneur behind education technology giants including The Princeton Review and 2U, Noodle offers education search services to help people apply to the right programs that meet their needs.

Megan O’Connor, the co-founder and chief executive of Clark, actually met Katzman two weeks after she launched the company, which is backed by investors including Lightspeed Venture Partners, Winklevoss Capital, Rethink Education, Flat World Partners and Human Ventures (where O’Connor worked as the chief growth officer).

It’s not a stretch to call Katzman the godfather of tutoring, and, from the beginning, the seasoned executive took an interest in what Clark was doing, according to O’Connor.

With the acquisition, Clark’s shareholders will receive an equity stake in Noodle and O’Connor and her co-founder, Sam Gimbel, will take roles within Noodle to build out a tutoring service within the company, O’Connor says.

Going forward, Gimbel and O’Connor will build up the tutoring component of Noodle’s business as a complement to the company’s higher education and elementary and secondary school divisions.

One of the core components of the new tutoring platform within Noodle will be a focus on the individualization and personalization of tutoring sessions, buoyed by a community of tutors who share information on the most effective teaching strategies for different kinds of students.

What the tutoring practice won’t do, O’Connor says, is teach to a standardized curriculum. “If we can give them the software of shared services, then they can be more hands-on with the student,” O’Connor says.