For once, emotions are genuinely stirred by the story of Rwanda and how the game helped heal its divisions
It can be hard in England to get a feel for the scale, the power and – yes really – the beauty of the Premier League’s vast global reach. Probably this has something to do with the way it is reflected back, most often through the wild frontier, the cranks’ rodeo, the Hobby Horse Derby of social media.
More toxic still is the way the Premier League’s commercial success is so often described as simply this and nothing more, couched in tones of crowing economic triumphalism that reduces its devotees to numbers, eyeballs, units of desire.
Written by Barney Ronay
This news first appeared on https://www.theguardian.com/football/blog/2019/jul/26/this-is-football-magic-of-the-game under the title “This Is Football shows the ‘magic of the game’ is not just a sales pitch | Barney Ronay”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.
