The Inside adds sofas to its custom furniture lineup

While The Inside already offers a range of made-to-order furniture like beds, headboards, chairs and ottomans, it’s aiming for the center of your living room today with the launch of its first sofa collection.

Founded by CEO Christiane Lemieux (who previously founded Dwell Studio and sold it to Wayfair) and COO Britt Bunn (who previously worked at One Kings Lane), The Inside uses technologies like digital printing and 3D modeling to rethink the furniture-buying experience — customers can choose from a variety of furniture models and fabrics, then the company will make the furniture from scratch and deliver it within weeks.

When I met with The Inside’s executive team a few weeks ago, Lemieux repeated the company’s motto of taking customers “beyond the beige,” helping them create a home that isn’t just filled with the same boring furniture as everyone else.

“We want you to love your life,” she said. “When you walk into your house, that should be the ultimate destination.”

Bunn, meanwhile, suggested that the sofa launch represents a culmination of the work the company has been doing to build out its supply chain and develop its technology.

“That’s really the centerpiece of the home, one of the first things you buy when you move into a new apartment,” she said. “We want to take all of the value props we’ve been honing for accent furniture and bring that to the sofa category. Yes, people care about price and speed, but we also want someone to feel excited and inspired to pick from one of our hundred-plus fabrics.”

The collection includes prints created in partnership with Scalamandré, SF Girl by Bay, Refinery29’s Christene Barberich, Homepolish’s Katherine Carter and fashion designers Peter Som and Clare V. The Inside says those designs can be paired with six different frames, ranging from modern sofas (where prices start at $1,600) to slipcover sectionals (prices start at $3,000), all deliverable within four weeks.