• Current deal expires this summer and new one not yet agreed
• BBC believed to only be offering a fraction of previous price
UK Athletics is facing a fresh crisis over the renewal of its £3m-a-year TV deal with the BBC which runs out this summer, the Guardian has learned.
Insiders fear the BBC is only willing to pay a fraction of what it currently pays for the rights for elite athletics in the UK – which includes two Diamond League meetings, the British championships and the indoor grand prix – because of the declining popularity of the sport. That could put further financial pressure on UK Athletics, whose reserves have dropped from more than £4.5m in 2016 to £2.8m last year.
Written by Exclusive by Sean Ingle
This news first appeared on https://www.theguardian.com/sport/2020/feb/12/setback-uk-athletics-bbc-new-tv-deal under the title “Setback for UK Athletics as BBC balks at new £3m TV rights deal”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.
