Saturday’s night match against Harlequins at the Stoop is the first free-to-air Premiership game on NBC as efforts continue to crack the US market
The American gold rush is showing no signs of slowing down. Last week the Champions Cup organisers were the latest to announce plans to plant a flag on American soil, the Pro14 is casting a covetous eye Stateside, the Six Nations and the British & Irish Lions too. Ireland return to Chicago this autumn, having largely based their bid to host the 2023 World Cup on a promise to break America.
The list goes on: Wales played South Africa in Washington in June, the Sevens World Cup took place in San Francisco in July and in the immediate aftermath, World Rugby encouraged the USA to bid for the 2027 World Cup. Premiership Rugby solidified its relationship at the start of this season when Gallagher took over as its title sponsor. The American market, it seems, is considered an endless source of riches.
Written by Gerard Meagher
This news first appeared on https://www.theguardian.com/sport/2018/oct/05/saracens-american-gold-rush-harlequins-nbc-us under the title “Saracens front an American gold rush still seeking the nugget of success | Gerard Meagher”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.
