Sandwich-maker Jimmy John’s is positioning itself as the first national restaurant chain to come out publicly against third-party delivery apps like Uber Eats, GrubHub, and Door Dash. The company unveiled a new marketing campaign Thursday in which it vows never to use delivery apps, calling them notoriously unreliable, and lauding itself for bucking an industry trend.
“We want to control the experience from the fresh prep to the hand off to the customer,” said James North, CEO of Jimmy John’s, in a statement.
Food delivery has exploded into a multibillion-dollar industry in recent years, thanks to the increasing popularity of apps like Uber Eats and GrubHub….
Written by Andrew J. Hawkins
This news first appeared on https://www.theverge.com/2019/2/7/18215638/jimmy-johns-marketing-delivery-apps-uber-eats under the title “Sandwich chain Jimmy John’s is revolting against Uber Eats and other food delivery apps”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.
