Infantino’s $1bn prize: act of commercial disruption disguised as benevolence | Barney Ronay

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Fifa president’s talk of the Club World Cup promoting access and equity is simply double-think to disguise another land grab

It takes a while for the voice to emerge from the background haze, a mist of generically noodling electronic music, the kind of music that comes filled with a comforting sense of death, hold music from the executive euthanasia clinic.

Finally the voice emerges, whispering through your headphones in that familiar rich, reverent Euro-tone, like being spoken to by the sun. This is a voice that says: I am here to command. But I am also just a conduit for a divinity that flows through me and into you. Although mainly, and let’s be absolutely clear, through me.

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Written by Barney Ronay
This news first appeared on https://www.theguardian.com/football/2025/mar/28/gianni-infantino-club-world-cup-fifa-1bn-comment under the title “Infantino’s $1bn prize: act of commercial disruption disguised as benevolence | Barney Ronay”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.