In travel tech, 4 rivals merge in Europe to form Altido for property management of Airbnb-style homes

The growth of Airbnb and other big travel startups has given a fillip to the wider travel industry, and today several smaller startups in the short-term property sector are announcing that they have merged to tackle the opportunity with more scale.

The UK’s BnbBuddy and The London Residents Club, along with both Hintown from Italy and RentExperience from Portugal — all companies that help manage properties that are listed on platforms like Airbnb — have combined to form a new startup called Altido.

Going into the merger, all four were profitable, having all been boostrapped from day one. But Michael Allen, the MD of the BnbBuddy, said that now the combined entity is using its scale and raising outside funding to grow the business. Altido is looking to raise a Series A in the tens of millions of dollars. It is not disclosing its valuation currently although the fact that it already has an international presence and profitability have helped it in this area, Allen said.

The combined company will have about 1,700 properties under management in 21 European destinations, which it will be using as the anchor for an aggressive push both on existing markets as well as other parts of Europe and beyond. There is a long way to go: as a point of comparison, when Guesty — which provides services to manage rentals of private homes on Airbnb and other services — announced $35 million in funding in March, the number of properties managed on its platform had reached 100,000 across 70 countries.

Other competitors will include the platforms themselves where these properties are getting listed: as Airbnb inches to an IPO, it’s adding ever more services and features to its platform to diversify its revenue streams and also bring in more revenues per customer. (As we’ve said before, that could also make Altido and others like it acquisition targets.)

The growth of Altido’s individual businesses up to now has been on the back of the massive growth surge we’ve seen around platforms — marketplaces, to be more precise — that help people easily list and rent out travel accommodation in private homes as an alternative to hotels; and would-be visitors to find, book and pay for these in an efficient and reliable way, alongside a wider growth of self-catering accommodations that exist as alternative to traditional hotels.

The wider market for “homesharing”, as the first of these categories is sometimes called, has become massive — with Airbnb, the outsized startup leading the charge, now valued at $35 billion — and it now accounts for some 20 percent of the supply of rooms globally by Altido’s estimate.

Some property owners are happy to play host and run and manage their own listings on these platforms — which include the likes of Airbnb, Homeaway and VRBO, and many others — but a big part of the scaling of these services has come by way of third-party management companies that handle different aspects of those listings, from cleaning before and after guests and stocking kitchens and bathrooms with consumables; to managing the relationship with the visitors; to managing the listings themselves.

Altido provides an end-to-end service for those who do not want to play host, alongside a business where it also helps maintain and manage service apartments and aparthotels and guesthouses.

Today the companies that make up Altido rely on third-party platforms to disseminate all those listings, but longer-term, the plan will be to build out more services to offer listings directly as well, alongside more technology to help hosts and other management companies optimise pricing and details around the properties themselves to make them more attractive.

“We see tech as a big enabler,” Goncalo Ribeiro, the founder of RentExperience, said in an interview. He said that his company already has proprietary algorithms that it uses to help calculate property risk factors, which it already uses and will roll out across the whole of the merged company, and the different operations have already been building technology to help onboard properties more efficiently. Areas that it hopes to address include “regulation risk, potential growth rates, historic market data, marketing calculations and more. Any decision we take we want to be proven by data.”