GoPro teases next-generation action camera announcement for October 1

GoPro’s successor to the Hero 7 is likely coming on October 1, as the action camera maker has posted a teaser with the date to its official website. The tagline “This is Action” appears over a fast cut mash-up of variety of shots, including off-road racing, underwater diving and what looks like close-up footage of Frank Zapata (or someone else with a jetpack) flying around, along with the date.

The mostly shadowed image above is the closest we get to an official product shot, but we’ve seen leaks sourced from photo-focused rumor site Photo Rumors that suggest a redesign with added expandability options for advanced accessories including front-facing display monitors and external flash. These leaks also include some potential specs, like a new GP2 chip to help with on-board image stabilization, better lenses and image quality, and a new 12MP sensor, in addition to the new optional housing and accessories.

GoPro’s Hero 7 introduced HyperSmooth stabilization, which provides gimbal-like results without the actual gimbal thanks to advanced digital stabilization technology that GoPro developed in-house. But the company also saw the introduction of its strongest-yet competitor in the market this year with the DJI Osmo Action, a GoPro-like action camera from drone and gimbal-maker DJI, which is at least on par with the Hero 7 in terms of stabilization and quality, with added features aimed at the vlogging market like a built-in front-facing display.

The slogan “This is Action.” could actually be interpreted as a dig against its newest rival, since Action is capitalized and the DJI camera is literally named the “Osmo Action.” Hopefully GoPro does indeed get a little spicy about its competitor, since it’s a market that could definitely stand to benefit from some genuine competition in the higher end of the category.