The $50,000 is unlikely to change athletes’ motivation while Coe is a likely candidate for IOC president in 2025
World Athletics’ radical decision to become the first sport to award prize money to Olympic gold medallists came as a bolt from the blue – but it also carried the subtlety of a bare-chested strongman swinging a fairground sledgehammer.
This was a move designed to poke at the International Olympic Committee’s tenderest regions, by highlighting the fact in the 128-year history of the Games it has never paid its stars to compete in the biggest sporting show of all. Judging by the IOC’s terse response, it worked too.
Written by Sean Ingle
This news first appeared on https://www.theguardian.com/sport/2024/apr/10/gold-medal-for-politics-why-olympic-prize-money-is-a-smart-move-by-seb-coe under the title “Gold medal for politics: why Olympic prize money is a smart move by Seb Coe | Sean Ingle”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.
