Facebook Watch is expanding, even as it’s failing to gain much traction amongst younger, digital-native audiences. Today, the platform announced it was expanding its 15-sec ads to more than a dozen new countries, as well as launching Watch on desktop globally and on Facebook Lite. The move comes just as Facebook slashed funding for some of its original news shows made in partnership with CNN, Buzzfeed, and ABC News, The Information reported today.
While Facebook’s budget for news content remains at $90 million, the company is reallocating the funds to other programs. The Information also reported that the ad revenue generated from Facebook Watch has fallen below expectations.
In October, Facebook announced it had partnered with MTV to b…
Written by Shannon Liao
This news first appeared on https://www.theverge.com/2018/12/13/18139815/facebook-watch-video-expanding-ads-shows-cancelled-failing under the title “Facebook is expanding its video platform while reportedly slashing news show funding”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.
