Revealed: how ‘fun’ social media accounts direct fans to betting giant

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‘Boring Milner’ and ‘Andy Robson’ accounts work with Fanwave Digital, a firm paid by Paddy Power Betfair to post betting tips

Popular social media accounts, including betting “tipsters” and a cult parody of the footballer James Milner, have been working as part of a marketing network directing users towards a major betting website.

One of the accounts, @AndyRobsonTips, gives the impression that it is run by an individual helping fans beat the bookies. Another, known as @BoringMilner, is widely known as a parody account that posts jokes about football for fun.

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Written by Exclusive by Rob Davies
This news first appeared on https://www.theguardian.com/sport/article/2024/may/09/revealed-how-fun-social-media-accounts-direct-fans-to-betting-giant under the title “Revealed: how ‘fun’ social media accounts direct fans to betting giant”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.