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Today, the Jordan brand is worth billions. But it almost wasn’t.
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This news first appeared on https://www.sportingnews.com/us/nba/news/air-jordan-1-michael-jordan-show-business/yt8dak6gexypzurypwtaypca under the title “
A history of the Air Jordan 1s: How Michael Jordan’s first custom shoe went from banned to billion-dollar business
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