Twitter Q3 misses big on revenues of $824M and EPS of $0.05 on the back of adtech glitches

Twitter today reported its earnings for the quarter that ended September 30, and the numbers delivered a big surprise, falling on both sales and earnings per share. Revenues came in at $824 million, and EPS at $0.05. That represents sales up 9% year-over-year but far below what analysts had been expecting: (non-GAAP, diluted) EPS of 20 cents per share and revenues of $874.03 million (or higher, $883 million, depending on which group of analysts you’re following). The stock is down around 20% in pre-market trading.

Twitter said the huge drop in performance “was impacted by revenue product issues, which we believe reduced year-over-year growth by approximately 3 or more percentage points, and greater-than-expected seasonality.” Specifically, it also noted that it discovered and took steps to fix bugs “that primarily affected our legacy Mobile Application Promotion (MAP) product, impacting our ability to target ads and share data with measurement and ad partners.” Also its adtech personalization was also not “operating as expected.” It also blamed the bad numbers on a slower summer for big events and launches compared to a year ago. 

Meanwhile, monetizable daily active users came in at 145 million, versus 124 million a year ago and 139 million in Q2. That actually exceeds the 14% growth analysts had been expecting (it’s up 17% year-on-year). Net income came in at $37 million.

“We drove strong growth in monetizable DAU (mDAU), up 17% year-over-year, driven by ongoing product improvements,” said Jack Dorsey in a statement. “We’re continuing to improve relevance while testing ways to make it easier for people to find what they are looking for on Twitter.  We also continue to make progress on health, improving our ability to proactively identify and remove abusive content, with more than 50% of the Tweets removed for abusive content in Q3 taken down without a bystander or first person report.”

Ned Segal, CFO, spoke more directly to the disappionting numbers:

“Despite its challenges, this quarter validates our strategy of investing to drive long-term growth. More work remains to deliver improved revenue products. We’ll continue to prioritize our ad products along with health and our investments to drive ongoing growth in mDAU. We remain confident that focusing on our most important priorities, and delivering higher performing, better ad formats will deliver better outcomes for all of our stakeholders for years to come.”

The company has made a significant shift in the last year to tracking a new user metric of its own making, monetizable daily active users, which tracks those who are being served ads.

Twitter’s argument is that these are the main users to watch, since their growth (or decline) is more closely linked to how Twitter’s business is doing. It helps also to take attention away from more established usage metrics such as daily and monthly active users, both of which had stagnated and even declined in recent years, a mark a longtime challenge for the company: Twitter is addictive and used almost regligiously by some people, but ultimately the company had not managed to grow traction with a mass market.

The US continues to be Twitter’s largest single market but still outweighed by business outside those borders. Average US mDAU was 30 million, compared to 26 million in the same period of the previous year and 29 million in the previous quarter, Twitter said, while average international mDAU was 115 million, compared to 98 million in the same period of the previous year and 110 million in the previous quarter.

Ad revenue was $702 million, up 8% year-over-year, with data licensing and other revenue coming in at $121 million, up 12%. US revenue continues to outpace international, at $465 million versus $358 million.

For some context: Last quarter the company reported EPS also of $0.20 on revenues of $841 million; and actually down by one cent on a year ago, when the company reported earnings of $0.21 on sales of $758 million. 

More to come.