‘This is my body. And I can do whatever I want to it. I can push it. Study it. Tweak it. Listen to it. Everybody wants to know what I’m on. What am I on?! I’m on my bike, busting my ass, six hours a day. What are YOU on?” The full voiceover, there, from an inspirational Nike commercial from 2001, featuring the cyclist Lance Armstrong.
For those who didn’t get the message with that one, Armstrong filmed another Nike ad a few years later to really push it home. “The critics say I’m arrogant, a doper, washed up, a fraud, that I couldn’t let it go,” this one brooded. “They can say whatever they want. I’m not back on my bike for them.”
Written by Marina Hyde
This news first appeared on https://www.theguardian.com/sport/2019/oct/09/nike-alberto-salazar-athletics under the title “Nike: somehow the most cynical and naive company in the entire world of sport | Marina Hyde”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.
