• Woakes says free-to-air coverage can help competition take off
“We’re in east London, it’s a new competition, and there’s a 43-year-old ECB guy wearing jeans,” says Rob Calder, by way of building anticipation. Calder is the commercial director of the Hundred, a tournament the ECB hopes will revolutionise the audience for cricket. He is in Brick Lane to announce the “brand identities” of the teams taking part. And his video presentation keeps cutting out.
Related: Gary Kirsten to meet with ECB to discuss England head coach position
Written by Paul MacInnes
This news first appeared on https://www.theguardian.com/sport/2019/oct/03/ben-stokes-play-leeds-northern-superchargers-hundred-cricket under the title “Stokes Supercharged and Woakes plays ball as the Hundred takes flight”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.
