Was it really only last year that Formula One’s owner, Liberty Media, was making its pious announcement that “grid girls” would no longer be a part of its stewardship of this most woke of all sports? “We feel this custom does not resonate with our brand values,” intoned F1’s managing director of commercial operations back then, “and clearly is at odds with modern day societal norms.”
But which society? Formula One takes gazillions to race in so many different types of society. It feels difficult to apply any standard across the board. For instance, things that might be acceptable in the land of Silverstone, such as human rights and democracy, are less acceptable in the land of, say, the Shanghai International Circuit.
Written by Marina Hyde
This news first appeared on https://www.theguardian.com/sport/blog/2019/aug/07/formula-one-saudi-arabia-grand-prix-cash-reputation under the title “Saudi race not about F1 healing powers but cash and cleaning the regime’s reputation | Marina Hyde”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.