Team GB must deliver more than just medals at 2020 Olympics in Tokyo | Paul MacInnes

British Olympic Association sets new goals that will include currying favour with the hosts and inspiring future generations

The slogan of the British Olympic movement used to be straightforward and decidedly unsentimental. Now, as the countdown to Tokyo 2020 reaches a year to go, “no compromise” has been replaced by a new and gentler slogan: “Medals and more”.

After the unprecedented success in Rio three years ago, when Team GB brought home 67 medals from their most successful Games for more than a century, it is probably sensible to manage expectations of a repeat performance. So when UK Sport and the British Olympic Association talk about next year they do not put numbers on their targets and speak in broad terms of reaching the “upper echelons” of the table. Quite what they mean when they talk about “more”, however, remains largely unknown.

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