• Sky executives understood to be considering one-off move
• Options include online streaming of Lord’s final on 14 July
The Cricket World Cup final could yet be shown on a free-to-air platform in the UK, with the rights holder, Sky, understood to be considering making the match available to non-subscribers in a one-off move.
A debate has raged about the tournament’s visibility to the wider public, not least after viewing figures showed England’s win against Scotland in the football Women’s World Cup attracted an average of 4.6 million viewers on BBC One, compared with an average of 550,000 for the England men’s cricket team on Sky Sports.
Written by Exclusive by Ali Martin
This news first appeared on https://www.theguardian.com/sport/2019/jun/13/cricket-world-cup-final-free-to-air-sky under the title “Cricket World Cup final could yet be shown on free-to-air platform”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.
