Brands are beginning to come round to the idea that female sports can pull in huge audiences and plenty of potential customers
When Forbes released their list of the 100 highest-paid athletes, it came as a shock to many that not a single woman made the lineup. Not even Serena Williams, who is in the headlines even when she’s not playing.
Many of the male athletes on the list did not top the list because of how much they earn on the field or court: their riches stem from how much they make in endorsements. If you follow women’s sports closely, it’s been clear for a long time that female athletes’ endorsements are nowhere near those of their male counterparts. Huge contracts with the likes of Nike or Adidas don’t tend to happen, apart from rare exceptions such as Michelle Wie and Maria Sharapova.
Written by Anya Alvarez
This news first appeared on https://www.theguardian.com/sport/2018/sep/22/naomi-osaka-adidas-deal-tennis under the title “
“. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.
